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Strategic planning for public relations /

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Bibliographic Details
Main Author: Smith, Ronald D., 1948-
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, [2005]
Edition:2nd ed.
Subjects:
Public relations.
Strategic planning.
Description
Physical Description:xvii, 382 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 352-360) and index.
ISBN:0805852395 (pbk. : alk. paper)