Marketing across cultures /

Bibliographic Details
Main Author:	Trompenaars, Alfons
Other Authors:	Woolliams, Peter
Format:	Book
Language:	English
Published:	Chichester : Capstone, 2004.
Series:	Culture for business series.
Subjects:	Marketing > Cross-cultural studies.

Description
Physical Description:	vi, 353 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 335-340) and index.
ISBN:	1841124710