Cover Image

Market orientation, corporate culture, and business performance /

Bibliographic Details
Main Author: Singh, Satyendra, 1966-
Format: Book
Language:English
Published: Aldershot, England ; Burlington, VT : Ashgate, [2004]
Subjects:
Machine-tool industry > Great Britain > Management.
Machine-tools > Great Britain > Marketing.
Online Access:Table of contents
Table of Contents:
  • Marketing concept and market orientation
  • Preliminary empirical analysis
  • Statistical data analysis
  • Corporate culture and the market orientation
  • The machine tool industry
  • Case studies
  • Conclusions, limitations, and future research.