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Web copy that sells : the revolutionary formula for creating killer copy every time /

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Bibliographic Details
Main Author: Veloso, Maria
Format: Book
Language:English
Published: New York : AMACOM, [2004]
Subjects:
Electronic commerce.
Web sites > Design.
Internet marketing.
Internet advertising.
Online Access:Table of contents
Table of Contents:
  • Getting started : the dynamics of web selling
  • A simple blueprint for writing killer web copy
  • From prospects to purchasers : the psychological motivators
  • Crafting your copy
  • E-mail marketing : the Internet's killer application
  • Online marketing communications : it's what you do after people visit your website that counts
  • Last but not least : tying it all together.