Beyond the brand : why engaging the right customers is essential to winning in business /

Brand psychology : consumer perceptions, corporate reputations /
by: Gabay, J. Jonathan
Published: (2015)

Brand soul /
by: Salas, Nicolás de
Published: (2016)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

The invisible grail : how brands can be used to engage with audiences /
by: Simmons, John, 1948-
Published: (2006)

Passion brands : why some brands are just gotta have, drive all night for and tell your friends about /
by: Newlin, Kate
Published: (2009)

Strong brands strong relationships /
Published: (2015)

Driving loyalty : turning every customer and employee into a raving fan for your brand /
by: Kazanjian, Kirk
Published: (2013)

Brand advocates : turning enthusiastic customers into a powerful marketing force /
by: Fuggetta, Rob
Published: (2012)

Brand fans : lessons from the world's greatest sports brands /
by: Smith, Aaron, 1972-
Published: (2017)

The invisible grail : in search of the true language of brands /
by: Simmons, John, 1948-
Published: (2003)

Everything you want : re-inventing consumers, brands & communications /
by: Wood, Jennifer
Published: (2003)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

Positioning the brand : an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2000)

Creative business : the making of addictive stories /
by: Nero, Paul
Published: (2003)

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /
Published: (2003)

Multiply your business value through brand & AI /
by: Narayan, Rajan
Published: (2021)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
by: Stiff, Dan
Published: (2006)

Brand hijack : marketing without marketing /
by: Wipperfürth, Alex
Published: (2005)

Handbook on brand and experience management /
Published: (2008)

Brand growth barriers : identify, understand, and overcome them /
by: Kruger, Ralph
Published: (2013)

Brand revolution : rethinking brand identity /
by: Sicard, Marie-Claude
Published: (2013)

On chocolate loyalty : Kukoos need to reposition? /
by: Sarkar, Ashutosh
Published: (2018)

Strategic brand management for B2B markets : a road map for organizational transformation /
by: Sarin, Sharad
Published: (2010)

Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand /
by: Miller, Jeremy
Published: (2015)

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
by: Paharia, Rajat
Published: (2013)

Customer loyalty : a guide for time travelers /
by: Robinson, Sionade
Published: (2006)

Beyond branding /
Published: (2003)

Ingredient branding as a brand building instrument : how ingredient brands gain from co-branded extensions /
by: Worm, Stefan H.
Published: (2008)

The importance of being branded : an Irish perspective /
by: Fanning, John
Published: (2006)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Brand hate : navigating consumer negativity in the digital world /
by: Küçük, S. Ümit
Published: (2016)