rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Beyond the brand
    sub title: why engaging the right customers is essential to winning in business
  name:
    name part: Winsor, John
    name part: 1959-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ilu
    date issued: 2004
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xviii, 269 pages : illustrations ; 24 cm.
  note: John Winsor.
  note: Includes bibliographical references and index.
  subject:
    topic: Product management
  subject:
    topic: Brand loyalty
  classification: HF5415.15 .W565 2004
  classification: 658.8
  identifier: 0793188369
  identifier: 2004009565
  identifier: http://www.loc.gov/catdir/toc/ecip0417/2004009565.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0417/2004009565.html
  record info:
    record content source: DLC
    record creation date: 040422
    record change date: 20151031144004.0
    record identifier: in00002015371