APA (7th ed.) Citation

Winsor, J. (2004). Beyond the brand: Why engaging the right customers is essential to winning in business. Dearborn Trade Pub..

Chicago Style (17th ed.) Citation

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Chicago: Dearborn Trade Pub., 2004.

MLA (9th ed.) Citation

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Dearborn Trade Pub., 2004.

Warning: These citations may not always be 100% accurate.