Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge /
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| Format: | Book |
| Language: | English |
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Novato, Calif. :
New World Library :
[2004]
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| Online Access: | Table of contents |
Table of Contents:
- The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart
- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP)
- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farm)
- Cooperating : how top brands thrive by integrating cause partnerships (Avon, Timberland)
- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop)
- Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard)
- Why corporate evolution is mandatory and what you can do.