Building donor loyalty : the fundraiser's guide to increasing lifetime value /

Bibliographic Details
Main Author:	Sargeant, Adrian
Other Authors:	Jay, Elaine
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2004]
Edition:	1st ed.
Subjects:	Fund raising > United States. Philanthropists > United States > Attitudes. Nonprofit organizations > United States > Marketing.
Online Access:	Table of contents Publisher description

Description
Physical Description:	xv, 208 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 199-202) and index.
ISBN:	078796834X (alk. paper)