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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes /

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Bibliographic Details
Main Author: Boyer, Kenneth Karel, 1967-
Other Authors: Frohlich, Markham T., Hult, G. Tomas M.
Format: Book
Language:English
Published: New York : American Management Association, [2004]
Edition:1st ed.
Subjects:
Business logistics.
Grocery trade.
Retail trade.
Table of Contents:
  • Introduction
  • the great divide between customers and retailers
  • Decoupled extenaed supply chains
  • Semi: Exteneded supply chains
  • Fully extended supply chains
  • Centralized extended supply chains
  • Strategy : meshing operational and marketing goals
  • Marketing : tapping customers' latent desires
  • Supply chain design : how to bridge the last mile
  • Information technology : facilitating learning and streamlining transactions
  • The future of the extended supply chain.