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Accountable marketing : the economics of data-driven marketing /

Bibliographic Details
Main Author: Rosenwald, Peter J., consultant
Corporate Author: Racom Communications
Format: Book
Language:English
Published: [Chicago, Ill.] : New York, NY : AMA ; Thomson, [2004]
Subjects:
Marketing > Management.
Marketing > Cost effectiveness.
Marketing.
Description
Item Description:"Racom Communications."
Physical Description:xxv, 336 pages : illustrations ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index.
ISBN:0324304684 (Text)
0324304692 (Data CD)
0324203594 (package)