APA (7th ed.) Citation

Rosenwald, P. J. (2004). Accountable marketing: The economics of data-driven marketing. AMA ; Thomson.

Chicago Style (17th ed.) Citation

Rosenwald, Peter J. Accountable Marketing: The Economics of Data-driven Marketing. [Chicago, Ill.] : New York, NY: AMA ; Thomson, 2004.

MLA (9th ed.) Citation

Rosenwald, Peter J. Accountable Marketing: The Economics of Data-driven Marketing. AMA ; Thomson, 2004.