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Questionnaire design : how to plan, structure, and write survey material for effective market research /

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Bibliographic Details
Main Author: Brace, Ian, 1949-
Format: Software eBook
Language:English
Published: London ; Sterling, VA : Kogan Page, 2004.
Series:Market research in practice series.
Subjects:
Market surveys > Methodology.
Questionnaires > Methodology.
Online Access:Table of contents
Table of Contents:
  • Objectives in writing a questionnaire
  • The data collection media
  • Planning the questionnaire
  • Types of question and data
  • Rating scales and attitude measurement
  • Writing the questionnaire
  • Laying out the questionnaire
  • Piloting the questionnaire
  • Ethical issues
  • Social desirability bias
  • International surveys.