Renovate before you innovate : why doing the new thing might not be the right thing /

Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /
by: Weinstein, Art
Published: (1987)

Categories in markets : origins and evolution /
Published: (2010)

Readings in market segmentation /
Published: (1980)

Perceptual maps and the optimal location of new products /
by: Schmalensee, Richard
Published: (1986)

Segmenting the industrial market /
by: Bonoma, Thomas V.
Published: (1983)

Making niche marketing work : how to grow bigger by acting smaller /
by: Linneman, Robert E., 1928-
Published: (1991)

Developing effective communications strategy : a benefit segmentation approach /
by: Haley, Russell I.
Published: (1985)

Consumer profiles : an introduction to psychographics /
by: Gunter, Barrie
Published: (1992)

Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /
by: Weinstein, Art
Published: (1994)

Segmentation and positioning for strategic marketing decisions /
by: Myers, James H.
Published: (1996)

Internal marketing : your company's next stage of growth /
by: Cahill, Dennis J.
Published: (1996)

Internal marketing : directions for management /
Published: (2000)

The great tween buying machine : capturing your share of the multi-billion-dollar tween market /
by: Siegel, David L.
Published: (2004)

A nonparametric approach to perceptions-based market segmentation : foundations /
by: Mazanec, Josef A.
Published: (2000)

Markets from networks : socioeconomic models of production /
by: White, Harrison C.
Published: (2002)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
by: Kim, W. Chan
Published: (2005)

Handbook of niche marketing : principles and practice /
Published: (2006)

Consumer tribes /
Published: (2007)

A nonparametric approach to perceptions-based market segmentation : applications /
by: Buchta, Christian
Published: (2000)

Intuitive segmentation /
by: Chaston, Ian
Published: (2016)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
by: Kim, W. Chan, et al.
Published: (2015)

An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing /
by: Turner, Jamie, 1961-, et al.
Published: (2021)

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs /
by: Bly, Robert W.
Published: (2006)

Wonder woman : marketing secrets for the trillion-dollar customer /
by: Ellwood, Iain
Published: (2008)

SheTaxis : women on wheels /
by: Ahmed, Jashim Uddin, et al.
Published: (2020)

Market segmentation by consumer perception : a case study in Mexico /
by: Gonzalez-Arce, Jorge F.
Published: (1975)

Beyond mind games : the marketing power of psychographics /
by: Piirto, Rebecca, 1958-
Published: (1991)

Marketing and multicultural diversity /
Published: (2006)

Marketing strategies for the UK-Based online fashion retailer Boohoo /
by: Uddin Ahmed, Jashim, et al.
Published: (2023)

Customer segmentation.
Published: (2017)

Customer segmentation.
Published: (2017)

Ethnic marketing : an introduction /
Published: (2007)

Customer.Community : unleashing the power of your customer base /
by: Banks, Drew, 1961-
Published: (2002)

The growth drivers : the definitive guide to building marketing capabilities /
by: Bird, Andy
Published: (2012)

Models of buyer behavior: conceptual, quantitative, and empirical /
by: Sheth, Jagdish N.
Published: (1974)

Enterprise one to one : tools for competing in the interactive age /
by: Peppers, Don
Published: (1997)