Strategic copywriting : how to create effective advertising /

Bibliographic Details
Main Author:	Applegate, Edd
Format:	Book
Language:	English
Published:	Lanham, Md. : Rowman & Littlefield, [2005]
Subjects:	Advertising copy. Copy writers > Vocational guidance > United States.
Online Access:	Table of contents

Description
Physical Description:	xx, 253 pages : illustrations ; cm.
Bibliography:	Includes bibliographical references (pages [237]-242) and index.
ISBN:	0742530671 (cloth : alk. paper) 074253068X (pbk. : alk. paper)