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Marketing and public relations practices in college libraries /

Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminish...

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Bibliographic Details
Other Authors: Lindsay, Anita Rothwell
Format: Book
Language:English
Published: Chicago : College Library Information Packet Committee, Association of College and Research Libraries, 2004.
Series:CLIP notes ; #34.
Subjects:
Academic libraries > Public relations > United States.
Academic libraries > United States > Marketing.
Library surveys > United States.
Online Access:Table of contents

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