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Analysis for marketing planning /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irvin, 2004
Edition:6th ed.
Series:McGraw-Hill/Irwin series in marketing.
Subjects:
Marketing > United States > Management.
Online Access:Publisher description
Table of contents
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by Lehmann, Donald R.
Published 2008
Publisher description
Table of contents only
Book
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by Lehmann, Donald R.
Published 2002
Book
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by Lehmann, Donald R.
Published 1994
Book
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