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Second Indicator |
Subfields |
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|a 2004053843
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|a 0072865962 (alk. paper)
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|2 22
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| 100 |
1 |
|
|a Lehmann, Donald R.
|
| 245 |
1 |
0 |
|a Analysis for marketing planning /
|c Donald R. Lehmann, Russell S. Winer.
|
| 250 |
|
|
|a 6th ed.
|
| 264 |
|
1 |
|a Boston :
|b McGraw-Hill/Irvin,
|c 2004
|
| 264 |
|
4 |
|c ©2005
|
| 300 |
|
|
|a xii, 256 pages :
|b illustrations ;
|c 23 cm.
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| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 490 |
1 |
|
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Marketing
|z United States
|x Management.
|
| 700 |
1 |
|
|a Winer, Russell S.
|
| 830 |
|
0 |
|a McGraw-Hill/Irwin series in marketing.
|
| 856 |
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|3 Publisher description
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|t 0
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| 856 |
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
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