Analysis for marketing planning /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irvin,
2004
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| Edition: | 6th ed. |
| Series: | McGraw-Hill/Irwin series in marketing.
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
| Item Description: | Includes index. |
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| Physical Description: | xii, 256 pages : illustrations ; 23 cm. |
| ISBN: | 0072865962 (alk. paper) |