APA (7th ed.) Citation

Lehmann, D. R., & Winer, R. S. (2004). Analysis for marketing planning (6th ed.). McGraw-Hill/Irvin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 6th ed. Boston: McGraw-Hill/Irvin, 2004.

MLA (9th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 6th ed. McGraw-Hill/Irvin, 2004.