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Media economics : applying economics to new and traditional media /

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Bibliographic Details
Main Author: Hoskins, Colin
Other Authors: McFadyen, Stuart, Finn, Adam, 1946-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2004]
Subjects:
Mass media > Economic aspects.
Online Access:Table of contents
Table of Contents:
  • Introduction and overview
  • Demand and supply
  • Markets
  • Consumer behaviour
  • Production and cost
  • Revenue, profit, risk, and managerial decisions
  • Market structure, theory of the firm, and industrial organization
  • Perfect competition and monopoly
  • Monopolistic competition and oligopoly
  • Pricing and market segmentation
  • Advertising
  • Labour markets
  • Government intervention
  • International trade.