Cover Image

Global marketing : a decision-oriented approach /

Bibliographic Details
Main Author: Hollensen, Svend
Format: Book
Language:English
Published: Harlow, England : Financial Times : Prentice Hall, 2004.
Edition:3rd ed.
Subjects:
Export marketing.
Description
Physical Description:xxxix, 717 pages : color illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0273678396