APA (7th ed.) Citation

Hollensen, S. (2004). Global marketing: A decision-oriented approach (3rd ed.). Financial Times : Prentice Hall.

Chicago Style (17th ed.) Citation

Hollensen, Svend. Global Marketing: A Decision-oriented Approach. 3rd ed. Harlow, England: Financial Times : Prentice Hall, 2004.

MLA (9th ed.) Citation

Hollensen, Svend. Global Marketing: A Decision-oriented Approach. 3rd ed. Financial Times : Prentice Hall, 2004.