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Power sales writing /

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Bibliographic Details
Main Author: Hershkowitz-Coore, Sue
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : McGraw-Hill, [2003]
Subjects:
Advertising copy > Handbooks, manuals, etc.
Sales letters > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Getting started
  • Putting the prewriting questions to work
  • Writing made easy!
  • Revision : your final step!
  • Writing routine messages
  • Plan B : writing to hostile readers
  • The buffer zone
  • Delivering the bad news positively, persuasively, and professionally
  • End friendly and cooperatively
  • Never say you're sorry
  • Focus on what matters to them
  • Grab their attention to sell your idea
  • Build interest to keep them with you
  • Deliver your features
  • Educate enough, but not too much
  • Ask for what you want
  • The conversational test
  • Choose the correct word
  • Email etiquette
  • Enhance your worth.