The psychology of entertainment media : blurring the lines between entertainment and persuasion /
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| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2004.
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| Series: | Advertising and consumer psychology.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | xvi, 360 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 1410609367 (electronic bk.) |