AdValue : twenty ways advertising works for business /

Creating a brand identity : a guide for designers /
by: Slade, Catharine
Published: (2016)

How to use advertising to build strong brands /
Published: (1999)

Brand new brand thinking : brought to life by 11 experts who do /
Published: (2002)

Differentiate or die : survival in our era of killer competition /
by: Trout, Jack
Published: (2008)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Harvard business review on brand management.
Published: (1999)

Building brand identity in the age of social media : emerging research and opportunities /
by: Ekhlassi, Amir, 1979-, et al.
Published: (2018)

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing /
by: Woodside, Arch G.
Published: (1996)

The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom /
by: Delano, Frank
Published: (1999)

Sonic branding : an introduction /
by: Jackson, Daniel M., 1972-
Published: (2003)

Branding in China : the media platforms reaching 1.3 billion consumers.
Published: (2005)

Gimme! : the human nature of successful marketing /
by: Hallward, John, 1961-
Published: (2007)

Customer experience branding : driving engagement through surprise and innovation /
by: Gad, Thomas
Published: (2016)

Holistic approaches to brand culture and communication across industries /
Published: (2018)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

Ingredient branding : making the invisible visible /
by: Kotler, Philip
Published: (2010)

The brand gym : a practical workout for boosting brand and business /
by: Taylor, David
Published: (2003)

The ultimate book of business brands : insights from the world's 50 greatest brands /
by: Dearlove, Dez
Published: (1999)

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /
by: D'Alessandro, David F.
Published: (2001)

Kids and branding in a digital world /
by: Gunter, Barrie
Published: (2016)

Audio branding : using sound to build your brand /
by: Minsky, Laurence, et al.
Published: (2017)

The Brandmindset /
by: Knapp, Duane E.
Published: (2000)

Customize the brand : make it more desirable and profitable /
by: Nilson, Torsten H., 1949-
Published: (2003)

Pharmacology : recognition of common drugs.
Published: (2014)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Innovation in branding and advertising communication /
Published: (2021)

Brand management : an introduction through storytelling /
by: Mogaji, Emmanuel
Published: (2021)

Stay with me : the most creative hotel brands from around the world /
by: Harvey, Catherine
Published: (2017)

Customize the brand : make it more desirable and profitable /
by: Nilson, Torsten H., 1949-
Published: (2003)

Stand Out! : Building Brilliant Brands For The World We Live In.
by: McGurk, Brian
Published: (2020)

Advertising and branding basics.
Published: (2021)

Commodity advertising : the economics and measurement of generic programs /
by: Forker, Olan D.
Published: (1993)

Commodity advertising : the economics and measurement of generic programs /
by: Forker, Olan D.
Published: (1993)

Inside the minds : leading advertisers : industry leaders share their knowledge on the future of advertising, marketing and building successful brands.
Published: (2001)

Citizen brands : putting society at the heart of your business /
by: Willmott, Michael
Published: (2001)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)