| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 006 |
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| 007 |
cr cnu---unuuu |
| 008 |
040727s2003 enka sb 001 0 eng d |
| 020 |
|
|
|a 141750725X (electronic bk.)
|
| 035 |
|
|
|a (OCoLC)ocm56026221
|
| 040 |
|
|
|a N$T
|c N$T
|d UtOrBLW
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| 049 |
|
|
|a IKMN
|
| 050 |
1 |
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|a HF6161.B4
|b A3 2003eb
|
| 082 |
0 |
4 |
|a 659.1
|2 22
|
| 245 |
0 |
0 |
|a AdValue :
|b twenty ways advertising works for business /
|c edited by Leslie Butterfield.
|
| 246 |
3 |
|
|a Ad value
|
| 264 |
|
1 |
|a Oxford ;
|a Boston :
|b Butterworth-Heinemann,
|c 2003.
|
| 300 |
|
|
|a xxvi, 224 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a "Published in association with the Institute of Practitioners in Advertising."
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a How advertising impacts on profitability / Leslie Butterfield -- How advertising impacts on share price / James Gregory -- Advertising and profitability : the long-term returns / Marilyn Baxter -- How advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John Philip Jones -- How advertising impacts the sales process / Peter Field -- How advertising motivates the workforce / Johnny Hornby -- How online advertising can produce measurable business effects / Charlie Dobres -- Advertising during a recession / Alex Biel and Stephen King -- The evolution of our thinking about 'how advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total communications mix / Malcolm White -- How better media strategy leads to greater business success / Will Collin -- Tangible demonstrations of the advertising contribution / Chris Baker -- The advertising contribution to brand preference / John Bartle -- How advertising affects brand value / Simon Cole -- Advertising and the long-term success of the premium band / Stephan Buck -- How advertising works for corporate brands / Hamish Pringle -- Advertising and the non-conventional brand / Leslie Butterfield.
|
| 533 |
|
|
|a Electronic reproduction.
|b Boulder, Colo. :
|c NetLibrary,
|d 2004.
|n Available via World Wide Web.
|n Access may be limited to NetLibrary affiliated libraries.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a Advertising
|x Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85001101
|
| 650 |
|
0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Butterfield, Leslie,
|d 1952-
|0 http://id.loc.gov/authorities/names/no97058089
|
| 710 |
2 |
|
|a Institute of Practitioners in Advertising.
|0 http://id.loc.gov/authorities/names/n80051843
|
| 710 |
2 |
|
|a NetLibrary, Inc.
|0 http://id.loc.gov/authorities/names/no99080690
|
| 776 |
1 |
|
|c Original
|z 0750655011
|w (DLC) 2002043685
|w (OCoLC)51203784
|
| 856 |
4 |
1 |
|u https://proxy.library.tamu.edu/login?url=http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104763
|z Connect to the full text of this electronic book
|t 0
|
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|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF6161.B4 A3 2003eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF6161.B4 A3 2003eb
|t 0
|l Available Online
|