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AdValue : twenty ways advertising works for business /

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Bibliographic Details
Corporate Authors: Institute of Practitioners in Advertising, NetLibrary, Inc
Other Authors: Butterfield, Leslie, 1952-
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:
Advertising > Brand name products.
Brand name products.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Published in association with the Institute of Practitioners in Advertising."
Electronic resource.
Physical Description:xxvi, 224 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:141750725X (electronic bk.)