Marketing your consulting services /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
San Francisco :
Pfeiffer,
[2003]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Marketing: what's it all about?
- Internal assessment: what's your company's marketing success?
- External assessment: how do our competitors and clients stack up?
- Marketing image: what message do you send?
- Tools of the trade: what works; what doesn't?
- Your marketing plan: can you market on a shoestring budget?
- Prospecting in all the right places: how do you find clients?
- Selling services: how do you sell you?
- A client in hand is worth ten in your plan: will your clients market for you?
- Marketing technology: what will work for you?
- Marketing: can it be fun?
- Lists, plans, and last-minute advice: where's your opportunity?