Cover Image

Radio active : advertising and consumer activism, 1935-1947 /

Show other versions (1)
Bibliographic Details
Main Author: Newman, Kathy M. (Kathy Michelle), 1966-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Berkeley : University of California Press, [2004]
Subjects:
Radio advertising > United States > History.
Consumer behavior > United States > History.
Boycotts > United States > History.
Consumer protection > United States > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: the dialectic between advertising and activism
  • Cultural critics in the age of radio
  • The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
  • "Poisons, potions and profits": radio activists and the origins of the consumer movement
  • Consumers on the march: CIO boycotts, active listeners, and 'consumer time'
  • The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio
  • Washboard weepers: women writers, women listeners, and the debate over soap operas
  • "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt
  • Conclusion: high-class hucksters: the rise and fall of a radio republic.