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Radio active : advertising and consumer activism, 1935-1947 /

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Bibliographic Details
Main Author: Newman, Kathy M. (Kathy Michelle), 1966-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Berkeley : University of California Press, [2004]
Subjects:
Radio advertising > United States > History.
Consumer behavior > United States > History.
Boycotts > United States > History.
Consumer protection > United States > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiii, 237 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 193-227) and index.
ISBN:1417522771 (electronic bk.)