Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /

Bibliographic Details

Main Author:	Lindstrom, Martin, 1970-
Corporate Author:	NetLibrary, Inc
Other Authors:	Seybold, Patricia B.
Format:	eBook
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2003.
Subjects:	Brand name products. Child consumers. Advertising and children. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book