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The new science of selling and persuasion : how smart companies and great salespeople sell /

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Bibliographic Details
Main Author: Brooks, William T., 1945-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley, [2004]
Subjects:
Selling.
Sales management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The new science of selling and persuasion
  • Sales management
  • Hiring and retaining great salespeople
  • Selecting and empowering the right sales managers
  • Sales management process
  • Achieving total selling mastery
  • Sales culture
  • Accountability
  • Integrating marketing, sales, and service for superior performance
  • Successful product introductions
  • Sales management and selling truths
  • Organizational and salesforce audit.