The art of the strategist : 10 essential principles for leading your company to victory /

Bibliographic Details
Main Author: Cohen, William A., 1937-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : AMACOM, [2004]
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The fundamental principle : commit fully to a definite objective
  • Seize the initiative and keep it
  • Economize to mass your resources
  • Use strategic positioning
  • Do the unexpected
  • Keep things simple
  • Prepare multiple simultaneous alternatives
  • Take the indirect route to your objective
  • Practice timing and sequencing
  • Exploit your success
  • Strategy must be tailored to fit the environment
  • Crisis strategy - what to do when things go wrong
  • How to apply the principles of strategy
  • The lessons are not only essential-- they're universal.