Cover Image

Generating buy-in : mastering the language of leadership /

Bibliographic Details
Main Author: Walton, Mark S., 1950-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : American Management Association, [2004]
Subjects:
Communication in management.
Leadership.
Persuasion (Psychology)
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I. Understanding the language of buy-in
  • What triggers buy-in?
  • Every leader tells a story
  • How strategic stories will get you twenty-first century buy-in
  • Part II. Speaking the language of buy-in
  • Framework for buy-in
  • Developing your strategic story
  • Rule of three
  • When the going gets tough, the smart get buy-in
  • Charisma quotient
  • Best evidence
  • Part III. Putting the language to work
  • Using the tools of buy-in
  • Now it's your turn
  • Questions executives ask.