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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /

Bibliographic Details
Main Author: Johnston, Robert E.
Corporate Author: NetLibrary, Inc
Other Authors: Bate, J. Douglas
Format: eBook
Language:English
Published: New York : AMACOM, [2003]
Subjects:
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Strategy meets innovation
  • Strategy innovation is managing the future
  • Strategy innovation is not strategic planning
  • The discovery process
  • The discovery process : the Moen story
  • The discovery process : staging phase
  • The discovery process : aligning phase
  • The discovery process : exploring phase
  • The discovery process : creating phase
  • The discovery process : mapping phase
  • Maximizing the discovery process
  • Formalizing a strategy innovation system
  • Epilogue: the future of strategy innovation.