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Managing customer relationships : a strategic framework /

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Bibliographic Details
Main Author: Peppers, Don
Corporate Author: NetLibrary, Inc
Other Authors: Rogers, Martha, 1952-
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2004]
Subjects:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
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by Peppers, Don
Published 2011
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eBook
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by Peppers, Don
Published 2004
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Table of contents
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