Managing customer relationships : a strategic framework /

Bibliographic Details
Main Author:	Peppers, Don
Corporate Author:	NetLibrary, Inc
Other Authors:	Rogers, Martha, 1952-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2004]
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xi, 516 pages : illustrations ; 27 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471656410 (electronic bk.)