Cover Image

The global market : developing a strategy to manage across borders /

Show other versions (1)

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Quelch, John A., Deshpande, Rohit
Format:	eBook
Language:	English
Published:	San Francisco, CA : Jossey-Bass, [2004]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Export marketing > Management. International business enterprises > Marketing. Globalization. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Global marketing strategy.
Published: (2016)

Operating globally /
by: Zuckerman, Amy
Published: (2002)

Communicating globally : an integrated marketing approach /
by: Schultz, Don E.
Published: (2000)

The ultimate guide to export management /
by: Cook, Thomas A., 1953-
Published: (2001)

The global market : developing a strategy to manage across borders /
Published: (2004)

Global marketing /
by: Lamont, Douglas F.
Published: (2002)

Strategic global marketing : issues and trends /
Published: (2002)

The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy /
by: Karam, Amy
Published: (2016)

Global marketing management /
by: Kotabe, Masaaki
Published: (1998)

The mirage of global markets : how globalizing companies can succeed as markets localize /
by: Arnold, David
Published: (2004)

Global marketing /
by: Sandhusen, Richard
Published: (1994)

The global marketing imperative /
by: Czinkota, Michael R.
Published: (1995)

The SAGE handbook of international marketing /
Published: (2009)

The global entrepreneur : taking your business international /
by: Foley, James F.
Published: (1999)

International marketing /
by: Cateora, Philip R.
Published: (2007)

International marketing /
by: Cateora, Philip R.
Published: (2005)

Entry strategies for International markets /
by: Root, Franklin R.
Published: (1994)

Transnational marketing in the information age /
by: DeSimone, Diane, 1949-
Published: (1998)

How to develop and manage successful distributor channels in world markets /
by: Fath, William C.
Published: (1995)

International marketing.
Published: (2016)

Globalization of consumer markets : structures and strategies /
Published: (1994)

Marketing : the basics /
by: Moore, Karl, 1955-
Published: (2009)

Insumat (Egypt) conquers new markets internationally /
by: Apaydin, Marina, et al.
Published: (2016)

Global marketing : foreign entry, local marketing, and global management /
by: Johansson, Johny K.
Published: (1997)

Global gold : panning for profits in foreign markets /
by: Stanat, Ruth
Published: (1998)

International Marketing in the Network Economy : A Knowledge-Based Approach /
by: Kohlbacher, Florian
Published: (2007)

Global marketing /
by: Gillespie, Kate, et al.
Published: (2015)

Emerging trends, threats, and opportunities in international marketing : what executives need to know /
by: Czinkota, Michael R.
Published: (2009)

Globalization and its managerial implications /
Published: (2001)

Globalization and its managerial implications /
Published: (2001)

International market entry and development : strategies and management /
Published: (1989)

Global marketing strategy /
by: Chee, Harold
Published: (1998)

Global marketing management /
by: Keegan, Warren J.
Published: (1995)

Localized product.
Published: (2016)

International and global marketing : concepts and cases /
Published: (1995)

International and global marketing : concepts and cases /
Published: (1998)

Marketing across cultures /
by: Usunier, Jean-Claude
Published: (2005)

International marketing : consuming globally, thinking locally /
by: McAuley, Andrew
Published: (2001)

Marketing headaches /
by: Baack, Daniel W., et al.
Published: (2016)

MCM wines in China : taking on the dragon /
by: Townsend, Stephanie, et al.
Published: (2016)