The global market : developing a strategy to manage across borders /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Quelch, John A., Deshpande, Rohit
Format:	eBook
Language:	English
Published:	San Francisco, CA : Jossey-Bass, [2004]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Export marketing > Management. International business enterprises > Marketing. Globalization. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"A Wiley imprint." Electronic resource.
Physical Description:	viii, 424 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 361-386) and index.
ISBN:	0787974390 (electronic bk.)