Strategic marketing planning /
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| Corporate Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2003.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | xii, 625 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages [593]-607) and index. |
| ISBN: | 1417507594 (electronic bk.) |