APA (7th ed.) Citation

Gilligan, C., & Wilson, R. M. S. (2003). Strategic marketing planning. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Gilligan, Colin, and R. M. S. Wilson. Strategic Marketing Planning. Amsterdam ; Boston: Butterworth-Heinemann, 2003.

MLA (9th ed.) Citation

Gilligan, Colin, and R. M. S. Wilson. Strategic Marketing Planning. Butterworth-Heinemann, 2003.