Cover Image

The moral advantage : how to succeed in business by doing the right thing /

Bibliographic Details
Main Author: Damon, William, 1944-
Format: Book
Language:English
Published: San Francisco, CA : Berrett-Koehler, [2004]
Subjects:
Business ethics.
Success in business > Moral and ethical aspects.
Social responsibility of business.
Industrial management > Moral and ethical aspects.
Organizational behavior > Moral and ethical aspects.
Businesspeople > Interviews.
Successful people > Interviews.
Table of Contents:
  • Introduction: Purpose and success in business
  • The moral advantage
  • Generative morality: Acts of creation
  • Empathic morality and the Golden Rule
  • Business ethics that come naturally
  • Philanthropy in business: Doing it right
  • Forging a moral identity in business.