Cover Image

Games that sell! /

Bibliographic Details
Main Author: Walker, Mark (Mark H.)
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Plano, Tex. : Wordware Pub., [2003]
Series:Wordware game and graphics library.
Subjects:
Video games > Marketing.
Video games > Evaluation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • What makes games sell
  • Game genres
  • Licensing and franchising
  • Topic, your gaming world, cool or not
  • Ambiance
  • Story
  • Documentation and strategy guides
  • Playing the game, the fun factor
  • Public relations, a primer
  • Marketing the product
  • Range of appeal
  • Empire Earth, put one up for PR
  • Max Payne, cool cash
  • Diablo II, quality counts
  • Harry Potter, the movie sells the game
  • Sim Theme Park, an amusement park in your home
  • RollerCoaster Tycoon, hey, Mikey likes it!
  • The Sims, everyone's favorite game
  • Age of Empires II, good semi-historical fun
  • Games that should have sold but didn't
  • Insiders speak out
  • Fans speak out.