| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00002004209 |
| 005 |
20151031125632.0 |
| 008 |
040802s2004 enka b 001 0 eng d |
| 010 |
|
|
|a 2004301763
|
| 015 |
|
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|a GB A4-Z9801
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| 019 |
|
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|a 55908381
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| 020 |
|
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|a 0199269610
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|a (OCoLC)ocm53871679
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| 040 |
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|a EQO
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|d DLC
|d UKM
|d C#P
|d TXA
|d UtOrBLW
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|a lccopycat
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| 049 |
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|a TXAM
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| 050 |
0 |
0 |
|a HF5415
|b .D747 2004
|
| 082 |
0 |
4 |
|a 658.8
|2 21
|
| 100 |
1 |
|
|a Dowling, Grahame R.
|q (Grahame Robert)
|
| 245 |
1 |
4 |
|a The art and science of marketing :
|b marketing for marketing managers /
|c Grahame R. Dowling.
|
| 246 |
3 |
|
|a Art & science of marketing
|
| 264 |
|
1 |
|a Oxford :
|b Oxford University Press,
|c 2004.
|
| 300 |
|
|
|a xv, 441 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 856 |
4 |
1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/fy046/2004301763.html
|t 0
|
| 994 |
|
|
|a E0
|b TXA
|
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|a cataloged
|b h
|c 2004/10/28
|d c
|e bwalker
|f 7:12:06 am
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| 999 |
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|a MARS
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|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415 .D747 2004
|h Library of Congress classification
|i unmediated -- volume
|m A14831357322
|
| 998 |
f |
f |
|a HF5415 .D747 2004
|t 0
|l Remote Storage
|