Cover Image

The art and science of marketing : marketing for marketing managers /

Show other versions (1)
Bibliographic Details
Main Author: Dowling, Grahame R. (Grahame Robert)
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2004.
Subjects:
Marketing.
Online Access:Table of contents
Description
Physical Description:xv, 441 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0199269610