APA (7th ed.) Citation

Dowling, G. R. (2004). The art and science of marketing: Marketing for marketing managers. Oxford University Press.

Chicago Style (17th ed.) Citation

Dowling, Grahame R. The Art and Science of Marketing: Marketing for Marketing Managers. Oxford: Oxford University Press, 2004.

MLA (9th ed.) Citation

Dowling, Grahame R. The Art and Science of Marketing: Marketing for Marketing Managers. Oxford University Press, 2004.