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Making dough : the 12 secret ingredients of Krispy Kreme's sweet success /

Bibliographic Details
Main Author: Kazanjian, Kirk
Corporate Author: NetLibrary, Inc
Other Authors: Joyner, Amy
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2004]
Subjects:
Krispy Kreme Doughnuts.
Baked products industry > United States > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Mix good taste with show business
  • Be picky about your partners
  • Make good use of your time and resources
  • Expand and protect your brand
  • Think big, but grow carefully
  • Be a guerrilla marketer with a soft touch
  • Maintain high standards
  • Harness the power of technology
  • Give back to the community
  • Select, treat, and train your employees well
  • Build on your success
  • Keep them coming back.