Diversity in advertising : broadening the scope of research directions /

Diversity in advertising : broadening the scope of research directions /
Published: (2004)

The real thing : performance, hysteria, & advertising /
by: Schutzman, Mady, 1950-
Published: (1999)

Seducing the subconscious : the psychology of emotional influence in advertising /
by: Heath, Robert, 1947-
Published: (2012)

Fashionable childhood : children in advertising /
by: Vänskä, Annamari
Published: (2017)

Media rhetoric : how advertising and digital media influence us /
Published: (2021)

The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
by: Vitale, Joe, 1953-
Published: (2007)

The advertised mind : groundbreaking insights into how our brains respond to advertising /
by: Du Plessis, Erik
Published: (2005)

Beyond advertising : creating value through all customer touchpoints /
by: Wind, Yoram, et al.
Published: (2016)

The Psychology Behind Today's Advertising.
Published: (2015)

The things that really matter about writing great copy /
by: Sheridan, Sallyann
Published: (1999)

Marketing communication : principles and practice /
by: Varey, Richard J., 1955-
Published: (2002)

Integrated Marketing Communications in Risk and Crisis Contexts : a Culture-Centered Approach /
by: Littlefield, Robert S., et al.
Published: (2021)

The role of language and symbols in promotional strategies and marketing schemes /
Published: (2019)

Integrated marketing communications /
by: Schultz, Don E.
Published: (1993)

Integrated marketing communication : putting the human person at the core /
by: Kliatchko, Jerry G.
Published: (2020)

Marketing communication policies /
by: Busch, Rainer
Published: (2007)

Integrated marketing communications : a primer /
by: Kitchen, Philip J.
Published: (2004)

Advertising and multilingual repertoires : from linguistic resources to patterns of response /
by: Santello, Marco
Published: (2016)

Innovation in branding and advertising communication /
Published: (2021)

The language of cosmetics advertising /
by: Ringrow, Helen
Published: (2016)

Touch : building your brand in the experience economy /
by: Dietzel, Jörg, 1961-
Published: (2020)

Handbook of research on consumerism and buying behavior in developing nations /
Published: (2016)

Advertising layout. visual direction.
Published: (2014)

The language of branding : theories, strategies and tactics /
by: Lerman, Dawn, et al.
Published: (2018)

Positioning : how advertising shapes perceptions /
Published: (2004)

Organic production and food quality : a down to earth analysis /
by: Blair, Robert, 1933-
Published: (2012)

Relationship marketing : dialogue and networks in the e-commerce era /
by: Varey, Richard J., 1955-
Published: (2002)

The Oxford handbook of music and advertising /
Published: (2021)

Business-to-business marketing communications : value and efficiency considerations in recessionary times /
by: Rizomyliotis, Ioannis, et al.
Published: (2017)

Architecting experience : a marketing science and digital analytics handbook /
by: Wheeler, Scot R.
Published: (2016)

Integrated marketing communication : creating spaces for engagement /
Published: (2016)

Advertising and the mind of the consumer : what works, what doesn't, and why.
by: Sutherland, Max
Published: (2008)

The psychology of advertising /
by: Fennis, Bob Michaël, 1968-
Published: (2010)

Branding as communication /
by: Barnes, Susan B.
Published: (2017)

Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought /
by: Dühring, Lisa
Published: (2017)

Advertising & the end of the world /
Published: (2014)