rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Diversity in advertising
    sub title: broadening the scope of research directions
  name:
    name part: Williams, Jerome D.
    name part: 1947-
  name:
    name part: Lee, Wei-Na
    name part: 1957-
  name:
    name part: Haugtvedt, Curtis P.
    name part: 1958-
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2004
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: xxi, 447 pages : illustrations ; 24 cm.
  note: edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references and indexes.
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Communication in marketing
  subject:
    topic: Consumers
    topic: Attitudes
  classification: HF5822 .D59 2004eb
  classification: 659.1/08
  related item:
    identifier: (DLC) 2003022327
    identifier: (OCoLC)53223552
  related item:
    title info:
      title: Advertising and consumer psychology
  identifier: 1410610071 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 040504
    record change date: 20220105141735.0
    record identifier: in00002002195